curiositY19

An advertising and promotional campaign for the
annual Y Design Conference, a national-caliber design conference hosted by AIGA San Diego. 

Working with this year's theme of curiosity, this campaign was designed with the intent of inspiring exploration and discovery.

The magazine ad promoting the conference, a perforated informational card which has an undefined orientation, was designed to bring interactivity to the idea of searching for design solutions and creating excitement toward learning.

The advertisement would ideally be published in HOW magazine's international design annual in order to reach a larger audience of design professionals.