The Art of Reuse

An advertising and promotional campaign for Friends of Materials for the Arts, the official nonprofit partner of MFTA and supporter of its mission to service artists, educators and community members throughout New York City.

The poster and brochure were designed to communicate the idea that recycled or discarded materials can be transformed into something of value. They both encourage others to eliminate and rethink "waste" as well as promote educational and artistic endeavors.

The poster was printed on environmental paper and mounted to recycled cardboard, to further communicate this idea of creative reuse, while remaining within the guidelines of this assignment. The brochure was not bound, to further support the ideals of the organization.